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OBJECTIVE: REDUCE YOUTH SOCIAL ACCESS
- Environmental Prevention Strategy
- Geared to raise public awareness about underage drinking and youth access to alcohol, and to strengthen the laws against providing alcohol to a minor.
- Statewide public awareness campaign that places brightly colored stickers on multi pack of beer and wine coolers that appeal to underage drinkers.
STICKER SHOCK: BASIC INFORMATION
- Invite media to be present (if the retailer allows), and take pictures (Have law enforcement in uniform beside youth in pics when alcohol is present)
- Obtain parental permission for youth to participate
- Obtain retailer permission to conduct the project.
- Stickers are placed on multi-packs of beer only. They are NOT to cover the bar code, surgeon general’s warning or the primary brand name/ company logo.
- Require youth wear similar t-shirts with a prevention message
- Law Enforcement MUST be present at all times during the project with youth.
- Recognize law enforcement officers & depts who participate in Sticker Shock at a public event covered by the media.
- Youth must NEVER touch the alcohol. If a multi-pack of beer has to be moved a law enforcement officer or adult volunteer will have to move it.
HOW TO CONDUCT
- Invite retailers, law enforcement, and local newspapers, radio, & news stations to the event
- Contact the Alcohol PES for training for the youth, adult volunteers and law enforcement participants to conduct the project
- Conduct the project using the guidelines above
- Write letters, follow-up with phone calls and in-person with managers
STICKER SHOCK FOR DRY COUNTIES
- Refrigerator Magnets in Employee Break-rooms/ Appliance Stores
- Large “Yellow Stickers” at windows and entrances of mini-marts and groceries
- Small stickers on Non-Alcoholic Drink Mixers
- Underage Drinking Posters in local business windows
- Table Tent Cards on tables and counters of local restaurants and businesses
- Window Clings in windows of local alcohol retailers or other retailers as permission allows